Brand — 30 years of projects across South Yorkshire

Celebrating South Yorkshire Housing Association at 50: and only two Chief Executives in 50 years

South Yorkshire Housing Association is 50 this year.

How have we managed to stay true to our founder’s mission?

Part of the answer lies in the consistency of our leadership: we have had only two Chief Executives in our 50-year history, John Belcher and Tony Stacey. It is also because of the quality of those two leaders and their commitment to our purpose.

Tony has announced his imminent, and well-deserved, retirement after 27 years. This blog uses the refurbishment of a former homeless hostel to tell the story of Tony’s contribution to South Yorkshire Housing Association.

A new works depot for South Yorkshire Housing Association: what makes the design uniquely ours?

At South Yorkshire Housing Association we have brought our Home Maintenance Team and our Neighbourhood Estate Action Team together in a new, shared depot.

The result is a depot like no other. What makes the design of this depot and the rest of our workspace uniquely South Yorkshire Housing Association's?

Come Home: how South Yorkshire Housing Association’s brand communicates our purpose

At South Yorkshire Housing Association we are delighted to have been named Landlord of the Year in the UK Housing Awards.

Our video submission captures the strength and integrity of our brand: how our images, stories, evidence and tone of voice come together to articulate and communicate our values and purpose.

This blog tells the story of how we developed our brand.

Dun Works, Sheffield: how can one person's enthusiasms generate a brand that speaks to a whole neighbourhood?

South Yorkshire Housing Association has ventured into a new type of housing: 225 flats for market rent in Kelham Island, Sheffield's most up and coming urban neighbourhood, recently voted one of the top 10 places to live in the UK.

These new homes are aimed at a new audience for us and needed a new approach to branding. But how to create a brand that is authentic, celebrates the neighbourhood and communicates our social values?

Rockingham Street, Sheffield: Is the office now dead? 5 reasons why well-designed workspaces matter more than ever.

The UK officially entered lockdown on 23 March 2020, although by then many businesses had already encouraged their employees to work from home.

Overnight we have become a nation of homeworkers with a new set of acronyms (WFH anyone?), a new language and a new set of tools for working remotely.

Does this mean the office is dead? My gut instinct after even a week of home working was... no.

South Yorkshire Housing Association's new workspace: how to communicate your business purpose through design

The concept of a settled home is important to us at South Yorkshire Housing Association. Our purpose makes this clear: "with South Yorkshire Housing Association you can settle at home, live well and realise your potential; we want your experience with us to be a joy and we plan to be here for the long term".

Like Maslow we believe that until you are settled in a home that works for you, you cannot go on to enjoy your life, form meaningful connections with others and realise your personal potential.

So it's not surprising that in choosing and designing our new workspaces, both at Rockingham Street (our new "home") and at our smaller offices, we applied the same thinking.

Social Housing, BrandMiranda Plowden24 April 2020wellbeing, workspace, brand & purpose, design Comment