Posts tagged Cheyne Capital Management
Dun Works, Sheffield: how can one person's enthusiasms generate a brand that speaks to a whole neighbourhood?
Dun Works, Sheffield: how can one person's enthusiasms generate a brand that speaks to a whole neighbourhood?

South Yorkshire Housing Association has ventured into a new type of housing: 225 flats for market rent in Kelham Island, Sheffield's most up and coming urban neighbourhood, recently voted one of the top 10 places to live in the UK.

These new homes are aimed at a new audience for us and needed a new approach to branding. But how to create a brand that is authentic, celebrates the neighbourhood and communicates our social values?

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Brand, PlacemakingMiranda PlowdenDun Works, Kelham Island, Fat Cat, River Don, John Donne, Richard Hawley, Owen Waterhouse, Cheyne Capital Management, Justine Gaubert, Jonny Wilkinson, South Yorkshire Housing AssociationComment